Commercial Management Group
Annual Planning Agenda
EOS Annual Planning Session · 2 Full Days · Off-Site Required · Q4 Every Year

DAY 1 — Look Back · Assess the Year

Review what we built, what we learned, and what we need to change

SECTION 1
Review the Year
Rocks · Scorecard · Revenue · Portfolio · Team
2 hrs
Annual KPI Review — Pull from CMG Master KPI Report (YoY Tab)
CategoryGoalActualHit?Key Lesson
Rock Completion Review
RockOwnerComplete?Root Cause / Lesson
Biggest Wins
Biggest Misses
SECTION 2
Revisit the V/TO — Long-Term Vision
Core Values · Core Focus · 10-Year Target · Marketing Strategy
2 hrs
  • Core Values: Are they still right? Any lived-experience changes?
  • Core Focus: Purpose and Niche — still accurate?
  • 10-Year Target: Revenue, units, footprint. Still compelling?
  • Marketing Strategy: Target market, 3 uniques, proven process, guarantee
3-Year Picture Update
MetricCurrent3-Year Target (Year )
V/TO Changes
SECTION 3
Assess Team & Business Health
Right People, Right Seats · 6 Key Components · People Issues → IDS
1 hr
6 Key Components — Rate Each 1–10

1. Vision

Score:

2. People

Score:

3. Data

Score:

4. Issues

Score:

5. Process

Score:

6. Traction

Score:
People Issues → IDS (Day 2)

DAY 2 — Look Ahead · Set Next Year

Annual priorities, 1-year plan, Q1 Rocks, and execution setup

SECTION 4
Set Annual Priorities & 1-Year Plan
Revenue · Measurables · 1-Year Goals · Q1 Rocks
3 hrs
1-Year Goals & Targets
1-Year GoalTargetOwnerNotes
Revenue / Collections
Occupancy Rate
Units Under Management
Delinquency AR (year-end)
Leases Signed
Q1 Company Rocks (kick off the year)
  • Set Q1 Rocks now so the team hits the ground running on Jan 1 (or the quarter's first day).
  • Rocks = highest-leverage 90-day outcomes. Not tasks — completed states.
Rock (Q1 Priority)OwnerSuccess Metric
SECTION 5
Prepare Q1 Execution & Wrap-Up
Calendar setup · Cascading messages · Annual meeting rating
1 hr
Calendar Setup
Q1 Quarterly Date
L10 Day/Time
Actions & Decisions
Action / DecisionOwnerDueNotes
Cascading Messages
Meeting Rating
Below 8?